Title Sponsorship
The Los Angeles County Air Show is a spectacle of aviation prowess, drawing thousands of spectators each year. Held annually, this event showcases breathtaking aerobatics, historic aircraft, and interactive exhibits, making it a highlight of the region’s calendar. For businesses seeking maximum visibility, the title sponsorship offers an unparalleled opportunity to align your brand with this high-flying event. The 2020 title sponsorship is already sold, a testament to its value, but the air show offers a variety of other sponsorship levels designed to meet different goals and budgets.
The Essence of Title Sponsorship
Title sponsorship is the pinnacle of event partnership. It means your company’s name becomes an integral part of the event’s identity—think “[Your Company] Presents the Los Angeles County Air Show.” This exclusive position provides unmatched brand exposure and association with a beloved community event. This alignment can elevate brand perception and foster deep customer loyalty.
For the 2020 show, this prestigious slot was quickly claimed, reflecting the high demand among forward-thinking businesses. The air show organizers ensure that the title sponsor receives comprehensive benefits across all promotional channels, making it a comprehensive marketing investment.
Beyond mere logo placement, title sponsorship weaves your brand into every facet of the attendee experience, from the moment of ticket purchase to the final announcement over the PA system. It’s a holistic approach to brand integration.
Promotional Advantages That Reach Far and Wide
The promotional reach of a title sponsorship extends far beyond the event itself, embedding your brand in every communication channel the air show utilizes. From the moment a potential attendee sees an advertisement to the day they flip through the official program, your company is front and center.
- Your name and logo appear in all radio, television, print, and digital advertising
- Every hard stock and digitally printed ticket carries your brand
- All media releases highlight you as the show’s principal underwriter
- Your name and logo are prominently featured on the air show’s home page, plus a rotating ad
- A full-page ad on the back cover of the official program
- Top positioning on the sponsor page with a large logo
- A feature article about your company in the program
- Up to three social media posts on both Facebook and Twitter
- Permission to use the official air show logo in your own marketing
“From tickets to tweets, the title sponsor’s name is woven into the fabric of the event’s identity.”
These promotional elements work together to create multiple impressions, reinforcing brand recognition long after the air show concludes. The digital presence ensures that your sponsorship extends into the online sphere, engaging followers who may not attend in person.
Additionally, the feature article in the program offers an opportunity to tell your company’s story in depth, connecting with readers on a more personal level. The permission to use the air show logo in your own materials is a valuable asset that extends your association with this prestigious event throughout the year. It’s a gift that keeps on giving.
On-Site Advantages: Engaging Thousands in Person
The air show draws thousands of attendees, offering a captive audience eager for aviation thrills. As title sponsor, you’ll have a prime location for a custom exhibit or display, complete with canopy, tables, and chairs, allowing you to interact directly with potential customers. The high-traffic location ensures maximum footfall and engagement.
Your brand will be impossible to miss: welcome banners at all entry gates proudly display your name and logo, and you may display company banners on perimeter fencing, maximizing visibility from every angle.
Throughout the event, your sponsorship is reinforced through multiple touchpoints. The PA announcer will deliver thank-you messages at least six times daily, ensuring every attendee hears your name. Your designated representative will be recognized at the opening ceremonies, giving you a moment in the spotlight.
You also have the opportunity to speak directly to the audience during on-site PA interviews, sharing your company’s story with an engaged crowd. Additionally, you can provide premium gifts to chalet guests and include items in performers’ welcome bags, associating your brand with hospitality and excellence.
Hospitality Advantages: VIP Treatment for You and Your Guests
Title sponsorship includes a private corporate chalet in a prime location on the flight line, accommodating up to 750 people per day. This exclusive space allows you to host clients, employees, and VIPs in comfort while enjoying the aerial displays.
With the chalet, you also receive VIP parking for up to 200 vehicles per day, eliminating any hassle for your guests and underscoring their special status. This level of hospitality is unmatched and creates lasting impressions. Your guests will remember the day for years to come.
As a title sponsor, you’ll receive exclusive invitations to all pre-show events and promotions, giving you additional networking opportunities and behind-the-scenes access. The use of up to two golf carts during the event ensures you and your team can navigate the grounds with ease.
These hospitality benefits transform the air show from a simple marketing opportunity into a premium client entertainment experience, strengthening relationships and fostering goodwill.
Sponsorship Types and How to Get Involved
While the 2020 title sponsorship has been sold, the Los Angeles County Air Show offers a variety of sponsorship levels designed to fit different needs and budgets. From title to premier levels, each tier provides meaningful benefits that can help promote your business or organization.
If you’re interested in exploring sponsorship opportunities, the air show team is eager to collaborate. You can visit the Sponsor Opportunities page for more details on available packages. For direct inquiries, email Phyllis Fregoso at .
The team looks forward to working with you to create a partnership that elevates your brand to new heights.